The Wal-Martization of Cable
Have you been to a Wal-Mart lately? If so, Wal-Mart’s latest in-store adventure, “Connection Centers,” might have caught your eye. It’s a consumer-electronics experience, backed by specially trained Wal-Mart employees who are there to sell popular home electronics products like high-definition television, telephone and broadband Internet services. And there we are, Cox, inside the nation’s largest retailer, showcasing our bundle of Internet, video and phone services and making it even easier for consumers to connect their new high definition televisions, personal computers and more to Cox services. And with more than 140 million consumers nationwide visiting a Wal-Mart store every week, this translates to LOTS of HDTV’s being sold. So, yes we are elated to have our services located in the same spot that consumers make their electronics purchase. Talk about convenience. Now, Wal-Mart shoppers can go home complete: A new HDTV, an extra surge protector from aisle #7 and a bundle of Cox services to enhance their home communications experience (and save some money too). It’s the Wal-Martization of Cable and it’s long overdue!
Posted on December 14, 2007 10:15 AM | Comments (0)


