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Surprise! College Kids Prefer Traditional TV Viewing

ico_13.gif Perhaps defying conventional wisdom, a new study reveals that college students watch a lot of TV and prefer watching on a traditional set over a computer or other devices. Of course, 17-to 23-year-olds are still very connected via a slew of technologies and devices. While 70% of respondents said they prefer watching TV on a traditional set, 21% do view video on their computer (including watching clips on YouTube and social networking sites). Further, the study revealed that college students prefer cable providers over satellite companies and telcos, and the average student watches about 16.6 hours of programming a week. The research was conducted by the Market Research Department (MRD) for the cable industry’s marketing association, CTAM. Click here for full results (subscription may be required).

Posted on August 28, 2007 01:47 PM | Comments (0)

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