Bundle Power
Cox’s 2nd quarter highlights included the lowest customer churn (2.5%) in company history. (Here’s some media coverage of the announcement and here’s the official Cox release.) It’s a testament to the power of a “bundle” of services, even in the face of increasing competition. Another highlight is that, by selling multiple services into single homes, the company’s subscriber gains in the past year have more than made up for the loss of customers due to the company sale of cable operations representing about a million subscribers to Cebridge Connections last year. Overall, more than 60% of Cox’s roughly 6 million customers subscribe to at least two of the three major services, and bundled customers increased 11.9% over 2006. Speaking of the bundle, Cox will celebrate a full decade of delivering the bundle of cable, phone and high-speed Internet next month. It was September 1997 when Cox launched telephone in Orange County, Calif., completing the bundle and becoming the first major provider to commercially deliver cable, phone and high-speed Internet over a single broadband network.
Posted on August 1, 2007 10:45 AM | Comments (0)


