Congratulations, it’s a Bouncing Baby...ESPN!
In a panel that otherwise covered little new ground, yesterday’s closing session of the CTAM Summit in D.C. was notable for a tidbit dropped by ESPN’s George Bodenheimer. “Power to the People,” the theme of the cable marketers’ annual conference, was well reinforced when Bodenheimer, in a discussion on “how to make your customers love you,” noted that at least 30 babies have been named ESPN--“one as early as last week.” The poor children’s parents’ questionable thinking aside, it was a fitting anecdote to end a conference packed with no small amount of discourse about how to create and capitalize on customer loyalty in this digital age. And in other news from the panel, the Internet is dead.
Posted on July 26, 2007 11:45 AM | Comments (0)


