“By rejecting the matching offer, MLB has proven it never intended for iN Demand to have a fair and equal opportunity to bid for Extra Innings." That was a statement from iN Demand President Robert Jacobson after Major League Baseball rejected iN Demand's offer, which iN Demand said matched DirecTV's deal for carriage of the Extra Innings package. According to Mediaweek:

Both sides were vague as to what the points within the deal were matched or not matched specifically, but sources familiar with the situation said that while In Demand offered to match the dollar amount to carry the MLB Extra Innings package of out-of-market games and to launch the MLB Channel, the disagreement is over how the MLB Channel will be carried or distributed.