Calling a Bluff? Cable Offers Same Terms as DirecTV for MLB Deal
Major League Baseball said last week if Cable and other providers agreed to the same terms as DirecTV, they could carry the Extra Innings game package. Today, iN Demand Networks, on behalf of the cable industry, offered to carry Extra Innings and MLB’s yet-to-launch network, The Baseball Channel, at what it called the same terms as the DirecTV agreement. [Click here for iN Demand’s press release about the offer.] So, was MLB’s offer serious, or just a condition-laden bluff? Its response to today’s cable’s offer should tell the tale.
Posted on March 21, 2007 07:12 PM | Comments (0)


