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All About the Bundle

This year at Cox Communications, we’re celebrating 10 years of delivering a bundle of cable, telephone and high-speed Internet services. As our 2006 accomplishments demonstrate, the benefits of bundling continue to make a huge positive impact. Some highlights: The number of new cable customers who also subscribe to Cox’s phone and/or Internet services is 60%, a record high. Customer churn (i.e., disconnects) is at an all-time low. In all, as of the end of 2006, Cox had 3.4 million “bundled” customers, representing an increase of about 15% over 2005. The bundle will soon grow larger with the addition of a fourth service, wireless. In related bundling news, Verizon said this week that, in an effort to compete with the cable bundle, it will integrate its wireless service, previously offered separate from landline and other services, into its bundle. Verizon also said its FiOS service added 89,000 TV customers in the quarter, although the company's profits declined 38% due to its aggressive fiber roll-out. Meanwhile, AT&T’s U-verse TV service added zero customers in the fourth quarter.

Posted on February 1, 2007 11:36 AM | Comments (0)

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