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MLB Committing an Error with Exclusive DirecTV Deal?

ico_13.gif Richard Sandomir wrote in The New York Times Friday about a reported deal between DirecTV and Major League Baseball for exclusive carriage of the Extra Innings PPV package (“Extra Innings Throws a Curve, and Fans Cry Foul”). There has been no announcement from MLB or DirecTV, and cable companies are continuing to negotiate with MLB to retain the carriage rights they’ve held since 2002. Assuming the reported deal is true, fans are understandably irate that that MLB would rip the games away from a cable audience that’s more than five times the size of DirecTV’s subscriber base. From Sandomir’s NYT piece:

[Yankees fan Jeanette] Bottone is part of the resentment expressed on fan forums, blogs and inside my e-mail inbox against a pending seven-year, $700 million deal that would shift Extra Innings this season into an exclusive arrangement with DirecTV after five seasons of being available to 75 million cable, DirecTV and Dish homes. A writer on the Cards Fan Union blog said, “I feel as though I’ve just had my teeth worked on with a drill that entered my body through my big toe.” On the umpbump.com fan site, a screed against the deal was titled, “MLB Only Needs 700 Million Reasons to Tell You to Drop Dead."

Posted on January 29, 2007 09:44 AM | Comments (3)

« Cable Industry Outlook: What the Next 10 Years Could Bring | Main | Largely Overlooked: Satellite Prices Rising »

Comments

So what, other than posting blog entries, is Cox doing to retain MLB and my business? Like 3700+ other Extra Innings customers, I signed the petition begging baseball to change its mind. But I have heard nothing indicating that the cable company is doing anything to fight to retain the baseball package.

Posted by: A disillusioned customer | February 21, 2007 12:24 AM

Thanks for signing a petition. We hope fans’ activism will help convince MLB that signing an exclusive deal with DirecTV would be a bad decision. They’ve certainly heard that from us, too, as we have been negotiating hard to retain Extra Innings at terms that are fair for our customers and in line with the value of the programming.

Posted by: Cox | February 23, 2007 11:12 AM

OK, MLB and DirecTV just announced that Extra Innings will be available to cable customers, provided that the cable companies are willing to provide equal access to the new baseball channel. So... when do we hear an announcement from Cox affirming your commitment to carrying baseball?

Posted by: a slightly less disillusioned customer | March 8, 2007 05:29 PM

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The opinions expressed by third parties are not necessarily those of Cox, or its affiliates, officers, directors, and employees and Cox may not endorse or otherwise sponsor such views. All information, data, photographs, graphics or other materials supplied by third parties are their sole responsibility. Cox does not guarantee the accuracy, integrity or quality of such materials.


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