Nielsen Media Research analyzed DVR playback. Among its findings is that most viewing of programs on DVR occurs within three days of broadcast. However, in the coverage of the research, one of the most compelling stats is virtually buried—that 22.9 percent of prime time minutes watched are viewed via DVR playback. How quickly these amazing little devices have altered the TVscape. In the early days of TiVo, the few pioneers who had one proclaimed that it would change your life. Just a few years later and, if DVRs aren’t exactly changing lives, they’re at least changing TV viewing behaviors dramatically. And, given the amount of time we Americans watch TV, any drastic change in TV viewing quickly can become a life changer.