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Ditching the Dish: More Satellite Customers Defecting to Cable

ico_12.gif The number of customers ditching satellite TV and choosing Cable has nearly doubled in the past two years, at least for Cox Communications. Company President Pat Esser will deliver that nugget in a teleconference today sponsored by UBS analyst Aryeh Bourkoff. This year, Esser will report, 11% of the company’s basic-cable connects are former satellite customers, up from 6% in 2004. The defecting satellite customers are big buyers of Cox’s full three-product bundle of cable, phone and high-speed Internet, with 40% of them choosing the triple play. Speaking of the bundle, Esser notes that delivering multiple products has greatly reduced Cox’s own customer defections. Cox’s bundled customers are 41% less likely to churn than single-product customers. Esser notes that Cox is America’s leading bundler, given that the company has delivered multiple services for a full decade, a distinction reinforced by the number of customers the company is taking away from both satellite and telephone companies.

Posted on August 15, 2006 10:55 AM | Comments (1)

« Users ‘Hacking’ AT&T's U-Verse | Main | J.D. Power Survey: Cable Bests Satellite in Three of Four Regions »

Comments

I love satellite way more than cable..Cable is just too old fashioned and low quality.

Posted by: satellite vs cable tv | September 28, 2007 06:35 PM

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