Verizon Clowns Around
First it was Dish Network and its fixation on pigs and snakes. Now, the latest entry in the oh-so-mature "name-calling" marketing/PR genre is a curious campaign from Verizon likening Cable to a clown. According to the Seattle Post-Intelligencer, Verizon spent $6.05 in postage to send the newspaper a pair of blue plastic clown shoes with accompanying propaganda slamming Cable. So, how successful is a PR stunt that only generates coverage making fun of the stunt? Oh, in Verizon World, it’s probably being branded a raging success, and we should expect a press release any minute touting its phenomenal results.
Posted on July 26, 2006 10:30 AM | Comments (3)
How trite and unprofessional!! This is just another example of "low Class" business practice from a so called communications company. If they would focus more on quality customer service with dignity, instead of lambasting their competition at every opportunity, they might fare better in the market place.
Posted by: Fred Teich | July 27, 2006 12:41 PM