There are two ways to bring new services to consumers: The easy way (read: “shortcut”) and the cable way (read: “quality”). Chalk one up for cable because once again it has gone down the path to higher customer satisfaction. This time, it’s for our telephone service via VoIP technology. In a recent survey conducted by customer care software specialist SupportSoft Inc., VoIP customers of cable providers are almost twice as confident about the reliability of their VoIP service as the customers of specialized providers, which focus solely on VoIP delivery. And while you’re keeping score, cable wins again with the bundle. According to the study, 80 percent of cable VoIP customers surveyed said that they get VoIP and high-speed data in a bundle – another major advantage over “pure” VoIP companies. Perhaps mom was right: The shortcut doesn’t always pay off.