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Quarterly ACSI Report: Bundling Increases Customer Satisfaction

When The Washington Post recently reported on Forrester Research findings that suggested consumers don’t like and don’t subscribe to bundles of video, voice and Internet services, we firmly disputed the conclusion. Those results certainly didn’t jibe with Cox Communications’ experience and customer results. Today, the quarterly American Customer Satisfaction Index was released, and these results are much more in line with our reality. In fact, the findings conclude that bundling of multiple services actually increases customer satisfaction.

The cable and satellite TV sector increased three percent in the latest ACSI, which asks consumers questions on perceived value and quality of a particular company’s products and services. The results are compiled for several industry sectors. According to Multichannel News, Cox Communications had the highest score of all cable companies in the latest ACSI, while DirecTV received the highest score in the cable and satellite sector. Also, according to the University of Michigan’s Ross School of Business, which compiles the ACSI, “As evidence of the converging communications landscape, Comcast and Cox Communications join the fixed line telephone service providers on the Index this quarter. Cox makes its first appearance as the highest scoring phone service at 76.” Verizon and Comcast were at 69, one point below the industry average. AT&T and BellSouth were one point above the average.

Posted on May 16, 2006 04:19 PM | Comments (0)

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