Malcolm Gladwell, National Show keynoter and brilliant author of The Tipping Point and Blink, kicked off the show this afternoon with a history lesson about how future radio pioneer David Sarnoff engineered the medium’s first live sports broadcast, a boxing match between Jack Dempsey and Georges Carpentier, in July 1921. Faced with a lack of interest from his superiors at RCA and virtually no resources, Sarnoff cobbled together borrowed equipment to broadcast the 10-minute, four-round fight—a feat that would change the course of radio and all mass media. Gladwell said Sarnoff’s story holds at least three key lessons for Cable today: 1) Change can come about quickly. Sometimes the challenges you think are going to take years and millions of dollars to conquer are met because of one seemingly insignificant, innocuous event. 2) “Active re-framing” can almost always be found at the beginning of any revolution, just as Sarnoff’s boxing broadcast re-framed radio in everyone’s minds and laid groundwork for the media revolutions to come. 3) Although a future pioneer, in 1921 Sarnoff didn’t have significant political power or resources. “What he had,” Gladwell emphasized, “was social power and vision.”