Nothing's worse than paying too much for TV, according to the new DISH Network advertising campaign. While I can think of a few things that might be worse – like no TV, a bikini wax, trip to the dentist or raw oysters – I have to assume that no one wants to overpay for anything. That’s why it’s so funny and ironic that DISH has chosen this angle for its new ad campaign.

The facts: DISH will again raise its rates in 2006. Prices will increase on average $2.31, more than a 4% increase. The America’s Top 60 package price is going up 9%! Pretty surprising (and hypocritical) coming from a company with a slogan about paying too much…and you’re not even getting all the good stuff! Plus, customers have to pay extra for additional outlets and HD channels. Cox Communications doesn’t charge for additional outlets or HD programming – neither do most Cable providers.

For me, nothing could be worse than being without TV, except maybe having to read the DISH disclaimer -- it's 2,867 words long! Bottom line: with Cable, no fees for HD, no fees for additional outlets, no fees for locals, no 2,867 word disclaimer. Now what could be better?