At least one reseller of DirecTV satellite service appears to be resorting to illegal tactics to defraud consumers. According to a Time Warner Cable press release, the company has filed a lawsuit against DirecTV reseller LA Activations. Appears LA Activations registered its toll-free number in Southern California under names very similar to Time Warner Cable, including “Time Warne” and “Time Warned,” and secured 411 directory listings for its number under those fake names. So, when consumers dialed directory assistance and asked for Time Warner Cable, some were given a number directing them to the DirecTV dealer. According to the press release, Time Warner Cable has “contacted DirecTV regarding this matter and anticipates their cooperation in ensuring other distributors of their service are not engaged in similar fraudulent activities.”